Principles of Marketing 17th Edition Philip T. Kotler
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Book Description:
“Explore the latest in marketing with ‘Principles of Marketing 17th Edition’ by Philip T. Kotler and Gary Armstrong. Master current trends, practices, and technologies reshaping marketing. ISBN: 978-0134492513.”
Principles of Marketing 17th Edition
Written by renowned marketing authors Philip T. Kotler and Gary Armstrong, “Principles of Marketing” 17th Edition continues to provide readers with an in-depth understanding of the essential marketing concepts and strategies. This edition brings fresh insights into the rapidly changing marketing environment, ensuring that readers can grasp the most current trends, practices, and technologies that are redefining the world of marketing.
- Title: Principles of Marketing 17th Edition
- Authors: Philip T. Kotler, Gary Armstrong
- ISBN: 978-0134492513
- Language: English
- Page Numbers: Information not provided
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