Principles of Marketing 17th Global Edition
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Book Description:
“Explore the latest in global marketing strategies with ‘Principles of Marketing 17th Global Edition’ by Philip T. Kotler and Gary Armstrong. Perfect for students and professionals, this edition integrates digital trends, offering real-world examples and crucial customer engagement techniques.”
Principles of Marketing 17th Global Edition
- Title: Principles of Marketing 17th Global Edition
- Authors: Philip T. Kotler and Gary Armstrong
- ISBN: 978-1292220178
“Principles of Marketing 17th Global Edition” by Philip T. Kotler and Gary Armstrong offers a comprehensive introduction to the field of marketing. This edition continues to reflect the latest changes in marketing theory and practice to inform the global and digital strategies that are increasingly important. It helps students develop and enhance their marketing decision-making skills through real-world examples and an emphasis on customer engagement and technology. This book is ideal for undergraduate marketing students and anyone keen to learn the fundamental principles of marketing as per today’s global and digital environment.
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