Principles of Marketing (17th Global Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9780134492513
The Principles of Marketing (17th Global Edition) is a comprehensive textbook that covers the fundamental concepts and practices of marketing in today’s global business environment. This edition has been updated to reflect the latest trends and developments in the field, making it a valuable resource for students and professionals alike.
The book begins by introducing readers to the basic principles of marketing, including the marketing mix, market segmentation, and consumer behavior. It then delves into more advanced topics such as branding, advertising, and digital marketing strategies. Throughout the text, real-world examples and case studies are used to illustrate key concepts and demonstrate how they can be applied in practice.
One of the key features of this edition is its global perspective, which highlights the importance of understanding cultural differences and market dynamics in an increasingly interconnected world. The book also explores the ethical and social responsibilities of marketers, emphasizing the need for sustainable and socially responsible business practices.
the Principles of Marketing (17th Global Edition) provides a comprehensive and up-to-date overview of the principles and practices of marketing, making it an essential resource for anyone looking to succeed in the field.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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