Principles of Marketing 18th Edition by Philip Kotler
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Book Description:
“Explore the latest in marketing with Philip Kotler’s ‘Principles of Marketing 18th Edition.’ Stay ahead with new trends and timeless strategies essential for today’s marketers. ISBN: 978-0135766590.”
Principles of Marketing 18th Edition
Written by the renowned marketing expert Philip Kotler, the 18th edition of “Principles of Marketing” continues to set the standard for marketing textbooks. This edition has been thoroughly updated to reflect the rapidly changing landscape of marketing, incorporating the latest strategies and trends while also reinforcing the essentials of marketing that remain constant.
- Title: Principles of Marketing 18th Edition
- Author: Philip Kotler
- ISBN: 978-0135766590
- Page Numbers: Not Available
- Language: English
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