Principles of Marketing (7th Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781635490022
The Principles of Marketing (7th Edition) is a comprehensive textbook that covers the fundamental concepts and practices of marketing. This book provides a detailed overview of the marketing process, including market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics.
The authors delve into the importance of understanding customer needs and wants, creating value for customers, and building strong relationships with them. They also discuss the role of marketing in today’s digital age, exploring topics such as social media marketing, online advertising, and e-commerce.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and demonstrate how marketing principles are applied in various industries. The text is written in a clear and accessible manner, making it suitable for students and professionals alike.
the Principles of Marketing (7th Edition) is a valuable resource for anyone looking to gain a solid understanding of marketing principles and practices. It serves as a comprehensive guide for those looking to succeed in the dynamic and competitive world of marketing.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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