Principles of Marketing (7th European Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9781292092898
The Principles of Marketing (7th European Edition) is a comprehensive textbook that covers the fundamental concepts and practices of marketing in a European context. The book explores the key principles of marketing, including market research, consumer behavior, segmentation, targeting, positioning, and the marketing mix.
The content of the book is divided into several chapters, each focusing on a specific aspect of marketing. Topics covered include the role of marketing in business, the marketing environment, marketing strategy, product development, pricing, distribution, promotion, and international marketing.
The book also includes case studies and examples from European companies to illustrate how these principles are applied in real-world situations. Additionally, the book discusses the latest trends and developments in marketing, such as digital marketing, social media, and sustainability.
the Principles of Marketing (7th European Edition) provides a comprehensive and up-to-date overview of marketing principles and practices, making it an essential resource for students, professionals, and anyone interested in understanding the fundamentals of marketing in a European context.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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