Principles of Marketing: A Comprehensive Guide to Modern Marketing Strategies (19th Edition)
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Book Description:
Master modern marketing strategies with the 19th edition of “Principles of Marketing” by Kotler and Armstrong. Explore essential trends and technologies in consumer behavior, digital marketing, and more to excel in today’s market.
Principles of Marketing: A Comprehensive Guide to Modern Marketing Strategies (19th Edition)
- Title: Principles of Marketing: A Comprehensive Guide to Modern Marketing Strategies (19th Edition)
- Author: Philip Kotler, Gary Armstrong
- ISBN-13: 978-0137927104
- Page Numbers: Approximately 600 pages
- Language: English
Master the fundamentals of marketing with this comprehensive guide authored by Philip Kotler and Gary Armstrong. In this 19th edition of Principles of Marketing, you will learn about modern marketing strategies that are essential to stay ahead in today’s competitive market. The guide provides valuable insights into consumer behavior, market research techniques, and includes guidelines to develop effective marketing plans and campaigns. Additionally, it addresses the expanding role of digital marketing, social media, and e-commerce, and incorporates discussions about ethical and global considerations in marketing. With the latest trends and technologies in marketing introduced, this book is an indispensable resource for enhancing your marketing skills and knowledge.
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