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Principles of Marketing: A Comprehensive Guide to Modern Marketing Strategies (19th Edition)
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Master the fundamentals of marketing with this comprehensive guide. Learn modern marketing strategies to stay ahead in today’s competitive market. Gain insights into consumer behavior and market research techniques. Develop effective marketing plans and campaigns. Understand the role of digital marketing, social media, and e-commerce. Explore ethical and global marketing considerations. Stay up-to-date with the latest marketing trends and technologies. Enhance your marketing skills and knowledge with this essential resource.
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