Quantitative Research Methods for Communication A Hands-On Approach 4th Edition
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Book Description:
Master quantitative research methods in communication with Lynnette Kvasny’s “Quantitative Research Methods for Communication: A Hands-On Approach, 4th Edition” published by Routledge. This textbook offers a practical step-by-step guide to data collection, analysis, and interpretation, enhanced with real-world examples, exercises, and a rich companion website. Ideal for students and researchers in communication and media studies.
Quantitative Research Methods for Communication: A Hands-On Approach, 4th Edition
Author: Lynnette Kvasny
Publisher: Routledge
ISBN: 978-0190861063
Introduction: This comprehensive text provides a practical introduction to the principles and applications of quantitative research methods in communication. It offers a step-by-step guide to collecting, analyzing, and interpreting data for research projects in communication studies. The hands-on approach empowers students to develop a strong understanding of the research process and its applications in various communication contexts.
Key Features:
- Step-by-step walkthroughs of research design, data collection, analysis, and interpretation.
- Real-world examples and case studies to illustrate key concepts.
- Coverage of both traditional and cutting-edge research methods.
- Hands-on exercises and activities to reinforce learning.
- Comprehensive companion website with additional resources and interactive content.
This book is an essential resource for students, researchers, and practitioners in communication, media studies, and related fields. It provides a solid foundation in quantitative research methods and equips readers with the skills they need to conduct effective research in a variety of communication contexts.
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