Research Methods for Business Students
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Book Description:
Master business research with “Research Methods for Business Students” by Saunders, Lewis, & Thornhill. This updated guide offers clear explanations, real-world examples, and practical exercises, essential for effective business research. ISBN: 978-1292016627.
Research Methods for Business Students
Authors: Mark Saunders, Philip Lewis, and Adrian Thornhill
Publisher: Pearson
ISBN: 978-1292016627
This comprehensive textbook is a guide to research methods tailored specifically for business students. Spanning the full spectrum from the initial formulation of a research question through to the analysis of data and the interpretation of results, this edition has been meticulously updated with the latest methodologies and developments within the field.
Highlights of the book include:
- Clear and concise explanations of research methods
- Real-world examples and case studies to illustrate practical applications
- Engaging practical exercises and activities to reinforce learning
- Access to a companion website offering additional learning resources
This text is an indispensable resource for any business student embarking on a research project, providing the essential tools needed to conduct effective research.
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