Book Description:
ISBN-13: 9781292016627
Research Methods for Business Students (7th Edition) is a comprehensive guide that provides students with a thorough understanding of the research process in a business context. The book covers all aspects of research methodology, from formulating research questions to analyzing data and presenting findings.
The book begins by introducing students to the importance of research in business and the different types of research methods available. It then delves into the process of designing a research project, including how to develop a research proposal and choose the appropriate research design.
Throughout the book, students are provided with practical examples and case studies to help them apply the concepts they are learning. The book also includes step-by-step guides on how to conduct various research methods, such as surveys, interviews, and experiments.
Additionally, the book covers important topics such as ethics in research, data analysis techniques, and how to write up research findings in a clear and concise manner.
Research Methods for Business Students (7th Edition) is a valuable resource for students studying business who want to develop their research skills and conduct high-quality research projects.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.