Research Methods in International Business For A Comprehensive Guide
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Book Description:
ISBN-13: 9783030221126
Research Methods in International Business is a comprehensive guide that provides an in-depth exploration of the various research methods used in the field of international business. The book covers a wide range of topics including qualitative and quantitative research methods, data collection techniques, sampling methods, and data analysis.
The authors discuss the importance of research in international business and how it can help organizations make informed decisions and stay competitive in the global marketplace. They also provide practical examples and case studies to illustrate how different research methods can be applied in real-world situations.
Additionally, the book addresses ethical considerations in research, the role of theory in guiding research, and the importance of writing and presenting research findings effectively. It also includes discussions on emerging trends in research methods such as big data analytics and mixed methods research.
Research Methods in International Business is a valuable resource for students, researchers, and practitioners in the field who are looking to enhance their understanding of research methods and their application in the context of international business.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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