Book Description:
ISBN-13: 9781292214672
Retail Management, 13th Edition (Global) is a comprehensive guide to the principles and practices of retail management in today’s global marketplace. The book covers a wide range of topics, including the evolution of retailing, retail strategy, merchandising, store management, and customer service.
The 13th edition has been updated to reflect the latest trends and developments in the retail industry, including the impact of e-commerce, omni-channel retailing, and sustainability. The book also explores the role of technology in retail management, with a focus on how retailers can leverage data analytics and digital marketing to drive sales and improve customer experience.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and provide practical insights into the challenges and opportunities facing retail managers. The book is designed to be accessible to students and professionals alike, making it an essential resource for anyone looking to succeed in the dynamic and competitive world of retail management.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.