Retailing Management 6th Edition By Michael Levy
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Book Description:
Explore the latest in retail management with “Retailing Management, 6th Edition” by Michael Levy. This eBook offers in-depth insights into evolving market trends, strategic planning, and digital marketing. Ideal for students and professionals in the retail industry.
Retailing Management, 6th Edition
Author: Michael Levy
Publisher: Pearson
Format: eBook (PDF)
ISBN: 978-0073019789
Description: Michael Levy’s Retailing Management, 6th Edition, introduces students to the dynamic and ever-changing field of retailing. This comprehensive guide covers foundational concepts, emerging trends, and contemporary issues in the industry, equipping readers with the knowledge and skills necessary to excel in retail management.
Key features of this edition include:
- In-depth coverage: Provides a thorough understanding of all aspects of retailing, from strategic planning and store operations to customer relationship management and digital marketing.
- Real-world insights: Includes numerous case studies, examples, and industry data to illustrate how theoretical concepts translate into practical applications.
- Thought-provoking questions and exercises: Encourages critical thinking, problem-solving, and active learning throughout the text.
- Updated content: Reflects the latest trends and advancements in retailing, including the rise of e-commerce, omnichannel marketing, and data analytics.
This textbook is an essential resource for students in retail management, marketing, and business administration programs. It is also an invaluable guide for professionals looking to enhance their knowledge and skills in this competitive and rapidly evolving industry.
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