Retailing Management (9th Edition)
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Book Description:
“Explore modern retail strategies with Retailing Management (9th Edition) by Michael Levy and Barton Weitz, covering e-commerce, social media impacts, and core retail principles. A must-read for learners and professionals in the retail sector. ISBN: 978-0078028991.”
Retailing Management (9th Edition)
Authors: Michael Levy and Barton Weitz
ISBN: 978-0078028991
Introduction:
Retailing Management, 9th Edition, offers an extensive look into the world of retail, incorporating modern trends and strategies with traditional retailing principles. This edition is enhanced with the latest updates, focusing on the surge of e-commerce and the extensive impact of social media on retail operations and marketing practices.
The book details varied aspects of retail including strategic planning, merchandising, operations, marketing communications, and customer service. It serves as a crucial resource for students and professionals eager to expand their knowledge and apply best practices in the evolving retail industry.
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