Retailing Management (9th Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9780078028991
Retailing Management (9th Edition) is a comprehensive guide to the principles and practices of retail management. This book covers all aspects of retailing, from the basics of retail strategy and planning to the latest trends in technology and customer experience.
The book begins by introducing the reader to the retail industry, including the different types of retailers and the challenges they face in today’s competitive market. It then delves into topics such as retail marketing, merchandising, and store operations, providing practical advice and real-world examples to help readers understand and apply these concepts.
Retailing Management also explores the role of technology in retail, discussing how retailers can leverage digital tools and data analytics to improve their operations and better serve their customers. Additionally, the book covers important topics such as sustainability, ethics, and global retailing, giving readers a well-rounded understanding of the industry.
Retailing Management (9th Edition) is a valuable resource for students, professionals, and anyone interested in learning more about the dynamic world of retail management.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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