Book Description:
ISBN-13: 9780078112843
Robert Hisrich’s Entrepreneurship (10th Edition) is a comprehensive guide to understanding the principles and practices of entrepreneurship. The book covers a wide range of topics related to starting and managing a successful business, including opportunity recognition, business planning, financing, marketing, and growth strategies.
Throughout the book, Hisrich provides real-world examples and case studies to illustrate key concepts and principles. Readers will learn about the characteristics of successful entrepreneurs, the importance of innovation and creativity in business, and the various challenges and opportunities that come with starting a new venture.
The 10th edition of Entrepreneurship also includes updated information on the latest trends and technologies shaping the entrepreneurial landscape, such as social media marketing, e-commerce, and the gig economy. Additionally, the book explores the impact of globalization and sustainability on entrepreneurship, offering insights into how businesses can adapt and thrive in an ever-changing world.
Robert Hisrich’s Entrepreneurship (10th Edition) is a valuable resource for aspiring entrepreneurs, business students, and anyone interested in learning more about the exciting and dynamic world of entrepreneurship.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.