Sales Force Management, 13th Ed
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Book Description:
“Sales Force Management, 13th Edition by Mark W. Johnston, offers updated insights on sales leadership, team dynamics, and effective strategies. Essential for students and professionals aiming to excel in sales management.”
Sales Force Management, 13th Edition
Author: Mark W. Johnston
ISBN: 978-0367682088
Publisher: McGraw-Hill Education
Introduction:
Sales Force Management, 13th Edition, continues to be the gold standard for sales management textbooks. This edition has been thoroughly updated with the latest research and best practices in sales force management. Throughout the book, author Mark W. Johnston provides a unique perspective on the dynamics of leadership, motivation, communication, and culture that shape the success of sales teams.
Key Features:
- Updated with the latest research and best practices in sales force management
- Provides a unique perspective on the dynamics of leadership, motivation, communication, and culture that shape the success of sales teams
- Includes new case studies and examples throughout the book
- Offers a comprehensive overview of the sales force management process, from planning and recruiting to training and performance evaluation
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