Book Description:
Explore the latest in professional sales with “Selling: Building Partnerships” (9th Edition) by Castleberry and Tanner. Discover strategies for nurturing effective relationships and excelling in today’s competitive market. Essential reading for perfecting sales skills.
Selling: Building Partnerships (9th Edition)
- Title: Selling: Building Partnerships
- Authors: Stephen B Castleberry, John F Tanner Jr
- Edition: 9th
- ISBN: 978-0077861001
- Page Numbers: Not specified
- Language: English
“Selling: Building Partnerships” by Stephen B Castleberry and John F Tanner Jr is a comprehensive guide focused on the dynamic world of professional sales. The ninth edition of this text brings to life the modern-day challenges and strategies of selling products and services in a competitive business environment. Through a rich blend of practical approach and robust theoretical underpinnings, this book prepares readers not just to succeed but to excel in the art of building and nurturing effective relationships. Updated content in the ninth edition reflects the latest trends and techniques in the field, making it an indispensable resource for anyone looking to develop their selling skills.