Services Marketing: Concepts, Strategies, and Cases (4th Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781439039397
Services Marketing: Concepts, Strategies, and Cases (4th Edition) is a comprehensive guide that explores the unique challenges and opportunities in marketing services. The book covers key concepts such as the characteristics of services, service quality, customer satisfaction, and service design. It also delves into the strategies and tactics that companies can use to effectively market their services, including pricing, promotion, distribution, and branding.
The book includes real-world case studies that provide practical examples of successful service marketing strategies in action. These cases cover a range of industries, from hospitality and healthcare to financial services and technology. Readers will gain valuable insights into how companies have overcome common challenges and achieved success in the competitive services marketplace.
Services Marketing: Concepts, Strategies, and Cases (4th Edition) is a valuable resource for students, professionals, and anyone interested in understanding the complexities of marketing services. It offers a comprehensive overview of the key concepts, strategies, and best practices in services marketing, making it an essential read for anyone looking to excel in this dynamic and rapidly evolving field.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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