Services Marketing: Concepts, Strategies, and Cases (5th Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781285429786
Services Marketing: Concepts, Strategies, and Cases (5th Edition) is a comprehensive guide to understanding the unique challenges and opportunities in marketing services. The book covers key concepts such as the characteristics of services, service quality, customer satisfaction, and service design. It also explores strategies for effectively marketing services, including pricing, distribution, promotion, and customer relationship management.
The book includes real-world case studies that illustrate how companies have successfully implemented marketing strategies in the services industry. These cases provide valuable insights into the practical application of marketing concepts and strategies in a variety of service industries, including healthcare, hospitality, financial services, and professional services.
Services Marketing: Concepts, Strategies, and Cases (5th Edition) is a valuable resource for students, academics, and professionals looking to deepen their understanding of services marketing. The book provides a comprehensive overview of the key concepts and strategies in services marketing, supported by real-world examples that bring the material to life.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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