Book Description:
Explore the essentials of successful entrepreneurship with “Small Business Management: Launching & Growing Entrepreneurial Ventures, 18th Edition”. Master the latest strategies and real-world examples to transform your business idea into a thriving reality.
Small Business Management: Launching & Growing Entrepreneurial Ventures, 18th Edition
- Author: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
- ISBN: 978-1305405745
- Edition: 18th
- Language: English
“Small Business Management: Launching & Growing Entrepreneurial Ventures” is your comprehensive guide to entering the competitive world of entrepreneurship. In its 18th edition, this book continues to provide the most insightful and current coverage of the essentials of starting and managing a small business. Authored by experts in the field, Justin G. Longenecker, J. William Petty, Leslie E. Palich, and Frank Hoy, it includes practical real-world examples, detailed strategies, and step-by-step guidance to take your business idea from concept to reality. Whether you’re an aspiring entrepreneur or a seasoned business owner, this book equips you with the tools and knowledge necessary to succeed in the ever-evolving business landscape.