Book Description:
“Master small business management with the 19th edition of ‘Small Business Management: Launching & Growing Entrepreneurial Ventures.’ Explore planning, funding, and expansion with real-world examples and case studies to guide your entrepreneurial journey. Perfect for aspiring business owners!”
Small Business Management: Launching & Growing Entrepreneurial Ventures, 19th Edition
- Author: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
- ISBN: 978-0357039410
- Language: English
“Small Business Management: Launching & Growing Entrepreneurial Ventures” is an indispensable guide for budding entrepreneurs who are ready to navigate the challenges of starting and running a successful business. The 19th edition of this authoritative text offers comprehensive insights into the dynamic world of small business management, covering crucial areas such as planning, funding, and growing a business venture. Enhanced with real-world examples, case studies, and expert advice, this book remains a pivotal resource for students and professionals aiming to achieve a substantial understanding of small business operations in today’s competitive environment.