Book Description:
ISBN-13: 9780357718803
The 20th edition of “Small Business Management: Launching & Growing Entrepreneurial Ventures” is a comprehensive guide for aspiring entrepreneurs and small business owners. This book covers all aspects of starting, managing, and growing a successful small business, providing practical advice and strategies for success.
The book begins by discussing the importance of entrepreneurship and the characteristics of successful entrepreneurs. It then delves into the process of starting a small business, including developing a business plan, securing financing, and choosing the right legal structure. The book also covers important topics such as marketing, sales, operations, and human resources management.
In addition, the 20th edition includes updated information on the latest trends and technologies impacting small businesses, as well as case studies and real-world examples to illustrate key concepts. Whether you are just starting out or looking to take your small business to the next level, this book is an invaluable resource for anyone looking to succeed in the world of entrepreneurship.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.