Strategic Brand Management, 2nd Edition by Alexander Chernev
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Book Description:
“Strategic Brand Management, 2nd Edition” by Alexander Chernev teaches the crucial techniques of building and sustaining brand value in the market, offering an in-depth understanding of brand equity enhancement.
Strategic Brand Management, 2nd Edition
Explore the art and science of brand management with “Strategic Brand Management, 2nd Edition” by renowned author Alexander Chernev. This book offers insightful analysis and practical guidance on building, leveraging, and managing a strong brand in today’s complex market environment. Its comprehensive approach helps readers understand how brand equity can be systematically enhanced to maximize brand value.
- Title: Strategic Brand Management, 2nd Edition
- Author: Alexander Chernev
- ISBN: 978-1936572359
- Language: English
- Page Numbers: Not specified
- Edition: Second Edition
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