Strategic Brand Management
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Book Description:
Explore “Strategic Brand Management” by Deborah Roedder John. This book provides essential tactics and strategies for enhancing brand value, perfect for navigating today’s dynamic markets. ISBN: 978-0190646004.
Strategic Brand Management
Authored by Deborah Roedder John, Strategic Brand Management delves deep into the nuances of brand management tactics and strategies, equipping readers with the insights necessary to navigate the complex arena of brand enhancement and value in today’s dynamic markets.
- Author: Deborah Roedder John
- ISBN: 978-0190646004
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