Strategic Brand Management: A European Perspective 2nd Edition
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Book Description:
Discover brand management strategies tailored for the European market in “Strategic Brand Management: A European Perspective 2nd Edition” by Keller, Aperia & Georgson. This updated edition offers in-depth insights into building sustainable brands, ideal for both students and professionals.
Strategic Brand Management: A European Perspective 2nd Edition
- Author: Kevin Lane Keller, Tony Aperia, Mats Georgson
- ISBN: 978-0273737872
- Edition: 2nd Edition
- Language: English
“Strategic Brand Management: A European Perspective” offers an insightful and thorough exploration of brand management from a distinctly European standpoint. In its second edition, the text has been meticulously updated to reflect the modern challenges and opportunities facing brand managers in the complex business environments of Europe. Co-authored by leading experts Kevin Lane Keller, Tony Aperia, and Mats Georgson, this book integrates academic research with real-world practices, providing readers with a deep understanding of how to create powerful, sustainable brands. With its structured analysis, the book outlines strategies to harness brand equity and navigates through the nuances of brand positioning, architecture, and marketing. Ideal for students and practitioners alike, the reader will gain a strategic edge in the dynamic field of brand management.
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