Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Book Description:
Master branding with Kevin Lane Keller’s “Strategic Brand Management.” Dive deep into effective methods for building, measuring, and managing brand equity. Essential reading for marketers.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Explore the art and science of branding with Kevin Lane Keller’s comprehensive guide on brand management. This book delves into the crucial strategies necessary for building, measuring, and managing brand equity effectively.
- Author: Kevin Lane Keller
- ISBN: 978-1292314969
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