Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Edition
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Book Description:
Discover the latest in strategic management with Fred R. David and Forest R. David’s ‘Strategic Management: A Competitive Advantage Approach, 16th Edition’. Master strategic planning with modern insights, global cases, and an emphasis on digital integration and ethics.
Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Edition
- Title: Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Edition
- Authors: Fred R. David and Forest R. David
- ISBN: 978-0134167848
- Language: English
This sixteenth edition of ‘Strategic Management: A Competitive Advantage Approach, Concepts and Cases’ by Fred R. David and Forest R. David continues its tradition of making strategic management theory, concepts, and practices accessible and exciting. This renowned book offers a proven step-by-step approach to strategic planning and execution, presenting comprehensive, up-to-date research and practical case studies. This edition features modern concepts such as digital integration, global perspectives, and ethical considerations in strategic decision-making. A must-read for those aspiring to master the art of strategic positioning in increasingly complex and competitive environments.
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