Strategic Management and Business Policy 15th
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Book Description:
Explore the latest in strategic management with this 15th edition of “Strategic Management and Business Policy,” featuring updated content on globalization, innovation, and sustainability. Ideal for students and professionals needing effective decision-making frameworks. ISBN: 978-1292215488.
Strategic Management and Business Policy: Globalization, Innovation and Sustainability (15th Edition)
- Title: Strategic Management and Business Policy: Globalization, Innovation and Sustainability
- Authors: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford
- Edition: 15th
- ISBN: 978-1292215488
- Language: English
- Page Numbers: Not specified
In its 15th edition, “Strategic Management and Business Policy” continues to provide a comprehensive, well-structured exploration into the strategic management processes and the intricacies of business policy. The latest edition has been thoroughly updated to reflect the rapidly evolving global markets and includes insights into innovation and sustainability within the corporate world. Ideal for business students and budding managers, this book equips readers with the necessary tools and frameworks needed for effective decision-making and strategic planning. It thoroughly merges theory with practical examples to demonstrate how strategies are applied in real-world scenarios, making it an invaluable resource for understanding the complexities of strategic management.
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