Strategic Management and Business Policy: Globalization, Innovation and Sustainability (15th Global Edition) For A Comprehensive Guide

ISBN-13: 9780134522050

The book “Strategic Management and Business Policy: Globalization, Innovation and Sustainability” provides a comprehensive overview of strategic management and business policy in the context of today’s globalized and rapidly changing business environment. The 15th Global Edition covers key topics such as globalization, innovation, and sustainability, offering insights into how businesses can navigate these challenges to achieve long-term success.

The book explores the importance of strategic management in guiding organizations towards their goals and objectives, while also addressing the need for businesses to adapt to the ever-evolving global marketplace. It delves into the role of innovation in driving growth and competitiveness, as well as the importance of sustainability in ensuring the long-term viability of businesses.

With a focus on practical applications and real-world examples, the book provides readers with the tools and knowledge they need to develop effective strategies and policies that will help their organizations thrive in today’s complex business landscape. Whether you are a student studying business or a professional looking to enhance your strategic management skills, this book offers valuable insights and guidance for success in the global marketplace.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.