Strategic Management: Creating Competitive Advantages 9th Edition
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Book Description:
Explore the 9th edition of “Strategic Management: Creating Competitive Advantages” by Dess, McNamara, Eisner, & Lee. Updated strategies and new case studies help grasp and apply essential concepts for a sustainable competitive edge. ISBN: 978-1259900457.
Strategic Management: Creating Competitive Advantages 9th Edition
- Title: Strategic Management: Creating Competitive Advantages 9th Edition
- Author: Gregory G. Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
- ISBN: 978-1259900457
- Edition: 9th
- Language: English
“Strategic Management: Creating Competitive Advantages” delves deep into the essential concepts of strategic planning to provide a pragmatic approach backed by scholarly research. Featuring the combined expertise of Gregory G. Dess, Gerry McNamara, Alan Eisner, and Seung-Hyun Lee, this ninth edition not only enriches readers with updated content but also offers new case studies that mirror the dynamic nature of strategic management in today’s global economy. This edition is crafted to aid students and professionals in seizing the nuances of strategic analysis and executing strategies in ways that lead to sustainable competitive advantages.
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