STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
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Book Description:
“Explore cutting-edge strategies in ‘Strategic Management of Technological Innovation’ by Melissa Schilling. Uncover how to harness technology for a competitive edge in today’s business landscape. ISBN: 978-1260565799.”
Strategic Management of Technological Innovation
Authored by Melissa Schilling, Strategic Management of Technological Innovation is a comprehensive guide exploring the complexities of managing technology and innovation in the contemporary business environment. This text offers a deep dive into the strategic approaches vital for leading and sustaining competitive advantage through technology.
- Author: Melissa Schilling
- ISBN: 978-1260565799
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