Strategic Market Management, 11th Edition
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Book Description:
“Strategic Market Management” by David A. Aaker in its 11th edition delves into creating sustainable competitive advantages and adapting to market shifts. Essential for students and professionals in strategic planning.
Strategic Market Management, 11th Edition
- Title: Strategic Market Management, 11th Edition
- Author: David A. Aaker
- ISBN: 978-1119441434
- Language: English
- Edition: 11th Edition
“Strategic Market Management” by David A. Aaker thoroughly explores the essentials and cutting-edge developments in strategic market management. The 11th edition of this renowned book delves deeper into creating and sustaining competitive advantage, with an emphasis on the importance of adapting to changing market conditions. This comprehensive guide offers vital insight into overcoming challenges that executives and companies face, providing readers with relevant frameworks and strategies to shape the market landscape proactively. The book is essential reading for anyone involved in strategic planning, from students to industry professionals.
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