Strategic Marketing: Creating Competitive Advantage 3rd UK ed. Edition
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Book Description:
“Strategic Marketing: Creating Competitive Advantage” by Douglas West, John Ford, & Essam Ibrahim provides critical insights into effective marketing strategies to maintain competitive edges. This 3rd UK edition includes modern examples and case studies.
Strategic Marketing: Creating Competitive Advantage
- Title: Strategic Marketing: Creating Competitive Advantage
- Authors: Douglas West, John Ford, Essam Ibrahim
- Edition: 3rd UK ed. Edition
- ISBN: 978-0199684090
- Page Numbers: Not Available
- Language: English
“Strategic Marketing: Creating Competitive Advantage” is a comprehensive guide that explores the complexities of marketing strategy in the modern business landscape. Authored by Douglas West, John Ford, and Essam Ibrahim, this book dives into the core concepts of marketing and strategic decision-making that enable businesses to gain and maintain competitive edges in their industries. Updated and contextually relevant for the global market, this third UK edition incorporates contemporary examples, detailed case studies, and insightful analyses. It assists students, academics, and marketing professionals to develop critical understanding of marketing strategies and their impact on business success.
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