Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition) Your Indispensable Tool
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Book Description:
ISBN-13: 9780124201750
Technology Entrepreneurship: Taking Innovation to the Marketplace (2nd Edition) is a comprehensive guide for aspiring entrepreneurs looking to bring their innovative ideas to life. The book covers all aspects of starting and growing a technology-based business, from developing a business plan to securing funding and scaling up operations.
The authors provide practical advice on how to identify market opportunities, build a strong team, and navigate the challenges of launching a new venture. They also discuss the importance of understanding the competitive landscape, protecting intellectual property, and building a sustainable business model.
In addition to offering insights from successful technology entrepreneurs, the book includes case studies and real-world examples to illustrate key concepts. Readers will learn how to leverage technology trends, create a compelling value proposition, and effectively market their products or services.
Whether you are a student, researcher, or industry professional, Technology Entrepreneurship: Taking Innovation to the Marketplace is a valuable resource for anyone interested in turning their innovative ideas into successful businesses. With its practical advice and actionable strategies, this book is a must-read for anyone looking to succeed in the fast-paced world of technology entrepreneurship.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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