Book Description:
ISBN-13: 9781138632455
The Cultural Dimension of Global Business (8th Edition) is a comprehensive and insightful book that explores the impact of culture on international business practices. The book covers a wide range of topics, including cultural differences in communication, negotiation, leadership, and ethics. It also examines how cultural values and beliefs influence business strategies, decision-making processes, and organizational behavior.
The authors provide real-world examples and case studies to illustrate the challenges and opportunities that arise when doing business across different cultures. They offer practical advice on how to navigate cultural differences and build successful relationships with international partners and customers. The book also discusses the role of cultural intelligence in global business and provides tools and frameworks for developing cultural competence.
The Cultural Dimension of Global Business (8th Edition) is a valuable resource for students, academics, and professionals who are interested in understanding the complexities of conducting business in a globalized world. It offers a unique perspective on the importance of cultural awareness and sensitivity in achieving success in the international marketplace.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.