The New Strategic Brand Management 5th Edition
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Book Description:
Master branding strategies with “The New Strategic Brand Management 5th Edition” by Jean-Noël Kapferer. This edition explores modern trends and techniques in brand management, including digital marketing and global challenges. Essential for marketers at any level.
The New Strategic Brand Management 5th Edition
- Title: The New Strategic Brand Management 5th Edition
- Author: Jean-Noël Kapferer
- ISBN: 978-0749465155
- Page Numbers: Not Available
- Language: English
“The New Strategic Brand Management”, now in its fifth edition, authored by Jean-Noël Kapferer, remains an authoritative and engaging blueprint for developing, implementing, and managing brand strategy across a variety of contexts. This latest edition builds on contemporary trends and successful strategies in brand management, integrating emerging issues like digital marketing and brand challenges in the global economy. Whether you’re a seasoned marketing professional or a newcomer to brand strategy, this book offers deep insights into the art and science of branding that are grounded in practical, real-world applications.
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