The Practice of Public Relations (13th Global Edition) Your Indispensable Tool

ISBN-13: 9781292160054

The Practice of Public Relations (13th Global Edition) is a comprehensive guide to the field of public relations, covering both theory and practical applications. The book explores the role of public relations in organizations, the importance of building relationships with stakeholders, and the various tools and techniques used in the field.

The book also delves into the ethical considerations of public relations, the impact of social media on the practice, and the challenges faced by practitioners in today’s fast-paced and ever-changing media landscape.

With case studies and real-world examples, readers will gain a deeper understanding of how public relations can be used to build and maintain a positive reputation for organizations, manage crises effectively, and communicate with diverse audiences.

Whether you are a student studying public relations, a professional looking to enhance your skills, or simply interested in learning more about the field, The Practice of Public Relations (13th Global Edition) is a valuable resource that provides a comprehensive overview of the practice and principles of public relations.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.