The Psychology of Micro-Targeted Election Campaigns For A Comprehensive Guide

ISBN-13: 9783030221447

The Psychology of Micro-Targeted Election Campaigns delves into the intricate world of political campaigning in the digital age. This book explores how political campaigns are utilizing advanced data analytics and psychological tactics to target specific groups of voters with tailored messages. The authors examine the impact of micro-targeting on voter behavior, attitudes, and decision-making processes.

Through a combination of case studies, research findings, and expert analysis, this book sheds light on the strategies and techniques used by political campaigns to influence voter perceptions and ultimately sway election outcomes. Readers will gain a deeper understanding of the psychological principles behind micro-targeting, including the use of social media, personalized messaging, and behavioral targeting.

The Psychology of Micro-Targeted Election Campaigns also addresses the ethical implications of these tactics, raising important questions about privacy, manipulation, and the democratic process. This book is essential reading for anyone interested in the intersection of psychology, politics, and technology in the modern era.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.