The Routledge Companion to Consumer Behavior Your Indispensable Tool
$39.99
Buy Original PDF from Publisher ==> Download link will be sent to your email immediately or no later than 24 hours after purchase.
Pls, double check your email before paying.
* Caution: You’re going to buy a digital copy (in PDF format), not a paper book, access code or audiobook.
* Full or Partial Refund if the item is not as described.
* Full refund for faulty products, no question asked.
Maybe you will like it
Book Description:
ISBN-13: 9781138695160
The Routledge Companion to Consumer Behavior is a comprehensive guide that delves into the various aspects of consumer behavior. This book covers a wide range of topics related to consumer behavior, including psychological, sociological, and economic perspectives. It explores how consumers make decisions, the factors that influence their choices, and the impact of marketing strategies on consumer behavior.
The book also examines the role of culture, social class, and demographics in shaping consumer behavior. It discusses the influence of technology and digital media on consumer behavior, as well as the ethical considerations surrounding consumerism. Additionally, the book explores the concept of consumer empowerment and how consumers are becoming more informed and influential in the marketplace.
The Routledge Companion to Consumer Behavior provides a comprehensive overview of the field, making it an essential resource for students, researchers, and professionals in marketing, psychology, sociology, and related fields. With its in-depth analysis and diverse perspectives, this book offers valuable insights into the complex world of consumer behavior.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
Everyone wins when we break down barriers to knowledge and learning. This site is your leading authority in digital course materials, eTextbooks, and student savings. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
A title
Up to 90% cheaper compared to print. High-quality searchable PDF format, ideal for printing.
Read Offline
Access your PDF ebook anytime and anywhere. No expiration date! No DRM protection.
Safe & Secure Payments
100% Secure payment with 256-bit SSL Encryption.