The SAGE Handbook of Qualitative Business and Management Research Methods For A Comprehensive Guide

ISBN-13: 9781473926622

The SAGE Handbook of Qualitative Business and Management Research Methods is a comprehensive guide that provides an in-depth exploration of various qualitative research methods used in the field of business and management. This book covers a wide range of topics including data collection, analysis, interpretation, and reporting of qualitative research findings.

The chapters in this handbook are written by leading experts in the field, offering valuable insights and practical advice on how to conduct qualitative research in a business and management context. Readers will learn about different qualitative research approaches such as interviews, focus groups, case studies, and ethnography, as well as how to effectively use these methods to address research questions and generate meaningful insights.

Additionally, this handbook addresses important ethical considerations in qualitative research, as well as tips for enhancing the rigor and validity of research findings. Whether you are a student, researcher, or practitioner in the field of business and management, this handbook serves as a valuable resource for understanding and applying qualitative research methods in your work.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.