Tourism The Business of Hospitality and Travel 6th Edition
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Book Description:
Explore the core of the hospitality and tourism industry with “Tourism: The Business of Hospitality and Travel, 6th Edition” by Cook, Hsu, and Marqua. Dive into updated content on destination marketing, management, and economics tailored for today’s global dynamics in tourism.
Tourism: The Business of Hospitality and Travel (6th Edition)
- Title: Tourism: The Business of Hospitality and Travel
- Authors: Roy A. Cook, Cathy H. C. Hsu, Joseph J. Marqua
- Edition: 6th
- ISBN: 978-0134484488
- Language: English
The 6th edition of “Tourism: The Business of Hospitality and Travel,” written by roy. A. Cook, Cathy H. C. Hsu, and Joseph J. Marqua, seves as the ultimate primer for understanding the foundational concepts of the tourism industry. This revised edition offers a comprehensive insight into the global dynamics of tourism, exploring both traditional and modern aspects through a detailed academic perspective. Essential topics such as destination marketing, hospitality management, and tourism economics are elaborated upon. With case studies, industry examples, and practical insights, the book prepares students and professionals alike to thrive in the world of global tourism.
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