Transnational Management: Text and Cases in Cross-Border Management 8th Edition
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Book Description:
Explore the challenges of cross-border management with “Transnational Management” (8th Edition) by Bartlett & Beamish. Updated to reflect today’s dynamic business environments, this educational resource blends strategic insights and rich case studies. Ideal for advanced students.
Transnational Management: Text and Cases in Cross-Border Management (8th Edition)
- Authors: Christopher A. Bartlett, Paul W. Beamish
- ISBN: 978-1108422437
- Edition: 8th
- Language: English
“Transnational Management: Text and Cases in Cross-Border Management” focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. Now in its eighth edition, this book has been thoroughly updated to reflect the rapidly changing business landscape. Ideal for advanced undergraduate and graduate students, this text not only provides valuable insights into the complexities of transnational management but also rich case studies that illustrate effective management practices across diverse cultures and environments.
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