Book Description:
ISBN-13: 9781260211108
Understanding Business (12th edition) is a comprehensive textbook that provides a thorough overview of the world of business. The book covers a wide range of topics including management, marketing, finance, human resources, and operations. It is designed to give students a solid foundation in the principles and practices of business, making it an essential resource for anyone studying business or aspiring to work in the field.
The book is divided into several sections, each focusing on a different aspect of business. It begins with an introduction to the business environment, discussing the role of business in society and the various types of businesses that exist. From there, it delves into topics such as business ethics, entrepreneurship, and global business, providing a well-rounded view of the business world.
Understanding Business also includes case studies and real-world examples to help students apply the concepts they are learning to practical situations. Additionally, the book features discussion questions, exercises, and end-of-chapter quizzes to reinforce key concepts and test students’ understanding.
Understanding Business (12th edition) is a comprehensive and informative textbook that provides a solid foundation in the principles and practices of business.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.