Book Description:
ISBN-13: 9781259869297
Understanding Business: The Core is a comprehensive textbook that provides a thorough overview of key business concepts and practices. The book covers a wide range of topics including management, marketing, finance, accounting, and operations. It is designed to give students a solid foundation in business fundamentals and help them develop the skills necessary to succeed in the business world.
The content of the book is organized in a clear and logical manner, making it easy for readers to follow along and understand complex concepts. Each chapter is filled with real-world examples, case studies, and practical applications to help students see how the concepts they are learning can be applied in a business setting.
In addition to covering the basics of business, Understanding Business: The Core also delves into more advanced topics such as globalization, ethics, and entrepreneurship. The book is written in a clear and engaging style, making it accessible to students of all levels.
Understanding Business: The Core is a valuable resource for anyone looking to gain a deeper understanding of the business world and develop the skills needed to succeed in today’s competitive marketplace.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.